Every advance in technology is a threat to someone’s job. The more things are automated, the fewer people are needed… Read more How Can Writers Stay Relevant in the Age of AI?
In the Nov/Dec 2022 issue of PRSA‘s Strategies & Tactics, my article “Why Communicators Must Be Leaders” examines how we… Read more Communicators Must Be Leaders
Every communicator, at some point, is going to have to deal with a crisis that comes from within instead of… Read more How to Handle an “Own Goal” Crisis
Outside of a crisis involving fatalities, perhaps a communicator’s biggest challenge is telling someone, or a group, that they are… Read more Layoffs test even the best communicators
Keeping your webinar’s audience’s attention has always been challenging. But now, with the vast majority of Americans working from home,… Read more Making Your Webinar Work for a Work From Home Audience