A communications trainer since the early 90s, Ken Scudder has provided consulting services for a variety of clients and individuals over the years. Some of his experience includes:
Media Training
- Preparing a Member of the U.S. House of Representatives for Face the Nation on a high-profile, controversial issue
- Preparing authors for appearances on The Daily Show with John Stewart
- Preparing a Member of the U.S. House of Representatives to discuss financial and political issues on MSNBC and Fox Business
- Preparing the head of a not-for-profit school for 60 Minutes
- Helping a father in a controversial custody case prepare for international media
- Working with a doctor to head-off a potentially damaging 20/20 story
- Preparing CEOs, CFOs, CIOs, and other top executives of Fortune 500 companies for trade, local, national, and international print, TV, and radio interviews
Presentation Training
- Preparing a Member of U.S. House of Representatives for floor speeches, debates, and public appearances
- Preparing CEOs, CFOs, CIOs, and other top executives of Fortune 500 companies for keynote speeches, employee addresses, testimony before government committees, and shareholder meetings
- Presentation and theater training for group of recent high school graduates through a not-for-profit
- One-on-one meeting preparation for representatives of not-for-profits focused on children
Crisis Communications and Training
- Creating and conducting crisis communications training programs for pharmaceutical, shipping, medical, and other companies
- Consulting a bakery through public reaction to an act by a disgruntled employee
- Message development for consumer products company for controversial issues
- Consulting for large insurance company facing backlash from lawsuit
Writing and Editing
- Op-eds, floor speeches, press releases, and public statements for Members of Congress
- Introduction to speech for head of large cable network
- Speech for marketing executive of major U.S. newspaper
- Awards presentation speeches for PRSA New York’s Big Apple Awards
- Website and press release for political movement
- Co-writing and editing of World Class Communication: How great CEO’s win with the public, shareholders, employees, and the media