In 2012, Ken Scudder co-wrote World Class Communication: How great CEO’s win with the public, shareholders, employees, and the media. Named one of the top business books of 2012, World Class Communication outlines our teachings and theories about all forms of public communication, including media interviews, presentations, handling crises, the executive presence, and using humor effectively.

To read chapter one, “The Scudder Method,” click here.

To buy the book from amazon, click here.

To buy the audio book, click here.