Keeping your webinar’s audience’s attention has always been challenging. But now, with the vast majority of Americans working from home, the challenge has grown exponentially. How do you customize your talk, and delivery, to reach an audience that is probably sitting on its couch with pets and children fighting for their attention.

My article in this month’s Strategies & Tactics, the monthly PRSA newsletter, highlights the importance of energy, sizzle, and keeping it short to win over this most difficult audience. You can read it here.