Every advance in technology is a threat to someone’s job. The more things are automated, the fewer people are needed… Read more How Can Writers Stay Relevant in the Age of AI?
Author: Ken Scudder
Communicators Must Be Leaders
In the Nov/Dec 2022 issue of PRSA‘s Strategies & Tactics, my article “Why Communicators Must Be Leaders” examines how we… Read more Communicators Must Be Leaders
What I Learned From Bill Russell
Celtics legend Bill Russell was, in every sense of the word, a giant. If you saw him play, or stood… Read more What I Learned From Bill Russell
How to Handle an “Own Goal” Crisis
Every communicator, at some point, is going to have to deal with a crisis that comes from within instead of… Read more How to Handle an “Own Goal” Crisis
Layoffs test even the best communicators
Outside of a crisis involving fatalities, perhaps a communicator’s biggest challenge is telling someone, or a group, that they are… Read more Layoffs test even the best communicators
“Whether We Know It or Not, We’re Always Singing”
One of my resolutions for 2022 was to put a dent in my backlog of New Yorkers; the same backlog… Read more “Whether We Know It or Not, We’re Always Singing”
How do you write when you have 50 editors?
Writing for one client is tough enough. Writing for a group of 5 to 50 people is a challenge on… Read more How do you write when you have 50 editors?
How to Give a Speech When You Can’t Talk
When giving a speech, your voice is your most valuable tool. But, what do you do when you can’t use… Read more How to Give a Speech When You Can’t Talk
The Joy of Seeing a Client Ace an Interview
Sad to say, clients are not like children. We, or at least I, don’t love them all equally. I appreciate… Read more The Joy of Seeing a Client Ace an Interview
Updated Zoom Tips
Happy Anniversary! Last March, most of the United States, and its businesses, instituted social distancing rules that meant most of… Read more Updated Zoom Tips