We all get asked to write something that we find dull, laborious, or so fraught with drama that we just… Read more Writing That Assignment You Just Don’t Want To
Author: Ken Scudder
Making Your Webinar Work for a Work From Home Audience
Keeping your webinar’s audience’s attention has always been challenging. But now, with the vast majority of Americans working from home,… Read more Making Your Webinar Work for a Work From Home Audience
Tips for Skype/FaceTime Interviews
Social distancing, quarantining, and an increase in working from home have moved many face-to-face meetings and conferences to video chat… Read more Tips for Skype/FaceTime Interviews
US Soccer’s Legal Team Ignores PR, and Hurts Their Own Case
The sexist language in US Soccer’s brief defending itself against a wage discrimination lawsuit highlights why Public Relations must be… Read more US Soccer’s Legal Team Ignores PR, and Hurts Their Own Case
My PRSA Article on Preparing for the Tough Meeting You’d Rather Not Have
You ever have a meeting that you dreaded? The one you kept putting off as long as you could? The… Read more My PRSA Article on Preparing for the Tough Meeting You’d Rather Not Have
My O’Dwyer’s Article on the Astros Sign-Stealing Scandal
The season-long suspensions of the Astros GM and field manager stemming from baseball’s investigation of their use of technology to… Read more My O’Dwyer’s Article on the Astros Sign-Stealing Scandal
When Internal Communications Goes External
PRSay, the communications blog of PRSA, has posted my latest piece “What to Do When Your Internal Communications Goes External.”… Read more When Internal Communications Goes External
Is Your AMAZING Story the Right One for Your Talk?
In the February, 2019 issue of PRSA’s Strategies & Tactics, I discuss the dangers of using the wrong story or… Read more Is Your AMAZING Story the Right One for Your Talk?
Can You Restore Your Rep in 2019?
In Can a Reputation be Restored in 2019?, on O’Dwyers PR News website, I analyze whether it’s possible for someone… Read more Can You Restore Your Rep in 2019?
My O’Dwyers Magazine Article “Media Training: Then and Now”
The July issue of O’Dwyers magazine, which celebrates the newsletter’s 50th anniversary, includes my article about how media training has changed in… Read more My O’Dwyers Magazine Article “Media Training: Then and Now”