Writing for one client is tough enough. Writing for a group of 5 to 50 people is a challenge on a whole different level. You’ve got 50 people who can question your usage, edit your genius, make changes both subtle and extreme, and reject your work outright. How can you create copy to satisfy all of these audiences?
In it, I give suggestions on how to tackle these most challenging assignments. It includes tips such as “Put your ego in deep storage; don’t just leave it at the door,” “Go for prose, not poetry,” and “Look out for competing agendas.”