The sexist language in US Soccer’s brief defending itself against a wage discrimination lawsuit highlights why Public Relations must be… Read more US Soccer’s Legal Team Ignores PR, and Hurts Their Own Case

You ever have a meeting that you dreaded? The one you kept putting off as long as you could? The… Read more My PRSA Article on Preparing for the Tough Meeting You’d Rather Not Have

The season-long suspensions of the Astros GM and field manager stemming from baseball’s investigation of their use of technology to… Read more My O’Dwyer’s Article on the Astros Sign-Stealing Scandal

In the February, 2019 issue of PRSA’s Strategies & Tactics, I discuss the dangers of using the wrong story or… Read more Is Your AMAZING Story the Right One for Your Talk?

The July issue of O’Dwyers magazine, which celebrates the newsletter’s 50th anniversary, includes my article about how media training has changed in… Read more My O’Dwyers Magazine Article “Media Training: Then and Now”

My article “Expert Opinion: Working With Executives Who Know Too Much,” appears in the July 2018 issue of PRSA’s Strategies and… Read more My PRSA Strategies and Tactics Article: “Expert Opinion: Working With Executives Who Know Too Much”

Sam Nunberg’s two in-person interviews (on CNN and MSNBC), and his phone-in to Katy Tur, were classic counter-examples of how… Read more If Sam Nunberg Were My Client