My O’Dwyers Magazine Article “Media Training: Then and Now”

The July issue of O’Dwyers magazine, which celebrates the newsletter’s 50th anniversary, includes my article about how media training has changed in the 25 years I’ve been conducting it. I analyze the differences in media since the early 90s, the changes in technology, the changes in people’s attitudes towards the media, and how I’ve reflected this in my work. I think it has things of interest even to those of you who don’t have anything to do with media training or PR. You can find it here.

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