My article “Expert Opinion: Working With Executives Who Know Too Much,” appears in the July 2018 issue of PRSA’s Strategies and… Read more My PRSA Strategies and Tactics Article: “Expert Opinion: Working With Executives Who Know Too Much”
How Sanofi Won the Roseanne Debacle
The deplorable late-night racist Twitter rampage that cost Roseanne Barr her show (I will not dignify it by providing a… Read more How Sanofi Won the Roseanne Debacle
If Sam Nunberg Were My Client
Sam Nunberg’s two in-person interviews (on CNN and MSNBC), and his phone-in to Katy Tur, were classic counter-examples of how… Read more If Sam Nunberg Were My Client
How PR Could Have Stopped the Comey Firing
In Chapter Five of World Class Communication, “Where’s the CCO?,” Virgil Scudder & I discussed the need for a Corporate… Read more How PR Could Have Stopped the Comey Firing
Editing, editing, editing…
In yesterday’s New York Times, Public Editor Liz Spayd explained why the paper’s sports section doesn’t look like any other… Read more Editing, editing, editing…
Communicating in a “post-facts” America
For decades, I have told my clients to never lie. Never. The reasons go beyond morality. Lies are often found… Read more Communicating in a “post-facts” America