It’s been a tenet of my training programs, but hardly mine alone, that every interview you do, every piece you… Read more Just How Do You Write Your Key Points?
Category: Crisis
The Murder Mystery Theory of Crises
Every murder mystery, the good and the bad, has one scene in common. At around the 75-minute mark, the detective,… Read more The Murder Mystery Theory of Crises
How to Handle an “Own Goal” Crisis
Every communicator, at some point, is going to have to deal with a crisis that comes from within instead of… Read more How to Handle an “Own Goal” Crisis
How Sanofi Won the Roseanne Debacle
The deplorable late-night racist Twitter rampage that cost Roseanne Barr her show (I will not dignify it by providing a… Read more How Sanofi Won the Roseanne Debacle