Every murder mystery, the good and the bad, has one scene in common. At around the 75-minute mark, the detective,… Read more The Murder Mystery Theory of Crises
Category: Crisis
How to Handle an “Own Goal” Crisis
Every communicator, at some point, is going to have to deal with a crisis that comes from within instead of… Read more How to Handle an “Own Goal” Crisis
How Sanofi Won the Roseanne Debacle
The deplorable late-night racist Twitter rampage that cost Roseanne Barr her show (I will not dignify it by providing a… Read more How Sanofi Won the Roseanne Debacle